(1) which of the following statements about brand names is true?
a. it is always rational to prefer brand names over generic substitutes.
b. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different than generic versions.
c. brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand.

The following statements about brand names is true :Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand.

Brand name often reveals a brand's purpose. It is a mighty informant of identification and therefore helps to emphasize on the supposed image of the commodity against the rivals and in the process of positioning the name in the cognition of the target masses.

Therefore, the correct option is (c)

Apple's Think Different campaign is one of the classic example of marketers can accommodate different segments of their target market.

Apple's targeted many different segments with their just one promotional campaign. They target every male and female who wanted to have cell phone and could afford higher prices. Moreover, they also targeted youngsters as well who wanted to have something different and creative in their life. Apple's campaign was quite cleverly designed and positioned. Apple got enormous success with the help of this campaign. Apple surpass Samsung quite easily in terms of sales. With the help of this example, we can easily and confidently say that different segments can be targeted even with one single product and promotional campaign, if executed effectively and efficiently.