5-when a local auto repair shop sponsors a local softball team, it is using the element of the promotional mix. a. advertising b. public relations c. sales promotions d. personal selling e. publicity
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When a local auto repair shop sponsors a local softball team, it is using the public relations element of the promotional mix.
Public relations allows a company to create a good image with the public through relations and organizations they work with for the public to see. When the local auto repair shop sponsors a local softball team, they are not only advertising their name, but people are recognizing them as a company that gives back. By being active in their community they are building public relations.
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