An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, including a quality level, features, design, a brand name, and packaging. a. True
b. False

True.

Explanation:

An important distinction should be made between a firm's core product and its actual product. While the core product may be a compact disc (CD) that contains an antivirus software program, the actual product may have a number of characteristics, including a quality level, features, design, a brand name, and packaging.

A core product refers to the core competencies associated with a particular product or service and it represents the benefits it brings to a customer.

An actual product can be defined as the tangible part (aspects) of a product and it typically relates to its quality, features, styling, packaging, and brand name.

Lukas is part of a system that uses decentralization as its main method of decision making.

Explanation:

Decentralization or is the process whereby the activities of an organization, especially those regarding decision making and planning are delegated away and distributed from a central authority. In decentralization, the top management delegates daily operations and decision-making responsibilities to middle and lower levels.

The top management can therefore concentrate on making major decisions for the organization. Organizations often use decentralization to enhance efficiency among employees. Decentralization also leads to improvement of job satisfaction and employee morale among lower level employees.