Assume that a managerial accountant regularly communicates with business associates to avoid conflicts of interest and advises relevant parties of potential conflicts. in so doing, the accountant will have applied the ethical standard of:

In doing so, the accountant will have applied the ethical standard of integrity. The accountant is showing high moral character because he or she is being honest and upfront with all parties involved. The accountant is trying to avoid conflict, which in turn shows they have principles that look to avoid disputes and keep matters peaceful.

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