Assume that Nevermore, Inc., a U.S.-based subsidiary wants to raise $US 1 million by issuing a bond denominated in Pakistani rupees (PKR). The current exchange rate of the rupee is $.02 How many PKR does the MNC need to obtain the $US 1 million needed?

50,000,000 Pakistani rupees (PKR)

Explanation:

The company wants to raise enough money in Pakistani rupees to match a million American dollars.

The rate is a Rupee to $0.02.

A million dollars will be:

= 1,000,000/0.02

= 50,000,000 Pakistani rupees (PKR)

Apple's Think Different campaign is one of the classic example of marketers can accommodate different segments of their target market.

Apple's targeted many different segments with their just one promotional campaign. They target every male and female who wanted to have cell phone and could afford higher prices. Moreover, they also targeted youngsters as well who wanted to have something different and creative in their life. Apple's campaign was quite cleverly designed and positioned. Apple got enormous success with the help of this campaign. Apple surpass Samsung quite easily in terms of sales. With the help of this example, we can easily and confidently say that different segments can be targeted even with one single product and promotional campaign, if executed effectively and efficiently.