Audio-Technica’s ATH-M50 studio headset lost market share when Bose introduced a new headset that matched the ATH-M50’s features. Although the cost to produce the headset had dramatically declined over the last two years, Audio-Technica was soon rolling out the ATH-M50x version, and the marketing team decided it was time to lower the price on the ATH-50. What strategy should the marketing team use with this product in the maturity stage of the product life cycle process?

1. Do you order product

2. Do you pay vendor immediately at the time of purchase.

Explanation:

Business has evolved in recent times as organisations strategize on ways to increase their customer database and network.

The vendor workflow is a critical endpoint and has to satisfy customer need and want while limiting the cost of production and sales.

There are mainly three vendor workflow adopted by organisations, they are, paying later or on delivery, online order and payment immediately at the time of purchase.