Consider the case of a local supermarket manager who decides that, to increase profit, milk held in the store’s storage room will no longer be refrigerated. Milk on the display shelf will still be refrigerated. What stakeholders might this affect? Will the impact of this decision be positive or negative for the stakeholders? Will it be positive or negative for the shareholders? Explain.

The correct answer is "evoked set"

Explanation:

An evoked set is a term that refers to the capacity of a customer to choose a specific brand because the customer reminds a product of a previous marketing campaign that takes effect on him.  

The essence of marketing campaigns is to establish their business brand firmly on the market.  

Example: When a person purchases a specif brand because it appeared on the tv, radio, newspaper... Sometimes the customer doesn't know why he chose this brand, just know that he likes it.  (Probably for a marketing campaign)