(CRM) system uses customer contact information for targeted . a. management b. inventory control c. marketing d. budgeting

c. marketing

Explanation:

CRM is an acronym for customer relationship management and it typically involves the process of combining strategies, techniques, practices and technology so as to effectively and efficiently manage their customer data in order to improve and enhance customer satisfaction. Therefore, this employees are saddled with the responsibility of ensuring the customer are satisfied and happy with their service at all times.

This ultimately implies that, customer relationship is focused on developing an ongoing connection between a business firm (organization) and all of its customers, as well as potential customers. The fundamentals of customer relationship is based on improving customer service, sales support, marketing communications, and technical assistance, so as to bring satisfaction to the customers and increase sales for the company.

Typically, the degree of satisfaction received by customers throughout their lifecycle is largely dependent on customer relationship management.

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

Hence, CRM system uses customer contact information for targeted marketing such as sending weekly letters, promotional messages, survey, etc.

Here's the completed question.

Question: The company would like to reduce the double and sometimes triple handling of items. How can this goal be achieved? Are there alternative solutions which might also be effective?

1. Using the Just in Time Management inventory technique.

2. Using automated inventory processing systems, changing physical layout of warehouse.

Explanation:

1. The Just in time method would allow Hawkins Supply company to quickly process its inventory by adopting a principle of processing smaller batches with reduced factory space. Doing so would minimise the worries about expired inventory since the inventory isn't excessive.

2. There are automated softwares such as the KANBAN system that would automated the process, requiring lesser use receipts to track inventories. Another alternative is to restructure the warehouse by making provision for racks that could be numbered serially to easily find desired inventory.