DroctorWellsfan
15.04.2020 •
Business
Debbilie, a chain of retail cosmetic stores, offers loyalty cards to its regular customers. The cardholders can earn points and get discounts for the purchases they make at any of the company's stores. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?
A. The selling era
B. The production era
C. The relationship era
D. The marketing era
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Ответ:
the Hawthorne effect
Explanation:
The Hawthorne Effect is the theory that states that people are more likely to modify their behavior because they are under study or evaluation and not as a result of response to stimuli.
Therefore, according to the given question, Pete Jazoni's output nearly doubled once it was selected for special attention by experts. This is an example of the Hawthorne effect.