identify and explain two ways in which employees at JNK could be affected by the introduction of new technology.

Implying Bad News

Direct Refusal     Implied Refusal

a.                         Our hand-dipped chocolate-covered fresh strawberries  

                           are prepaid before delivery.

b.                        Our contribution to your fundraising campaign will not be

                          forthcoming this year.

c.                        Our billboard space was used up this month.  We shall

                          display your message from next month.

Explanation:

Implied refusal or bad news is a manner of indirectly presenting information such that the refusal or bad news is not explicitly stated.  This implies that the message is coded by the sender to lessen the bad effect on the recipient.  It is only left for a discerning recipient to untangle the truth behind the message.