instead of adhering to a standardized advertising strategy or committing to strictly local campaigns, many international firms are now taking what we might call a approach, and that is establishing a global brand image, while being sensitive to cultural and legal differences. this allows them to save costs and achieve international brand recognition but also customize ads to different markets.

Marketing Channel

Explanation:

Marketing channel refers to the medium through which a product reaches it's customers from the place of production.

Marketing channel may also be referred to as channel of distribution. Examples of various channels would be, wholesalers, sales agents, intermediaries, etc.

Distribution form could be intensive or extensive. Under the former, products are sold at majority of retail shops. Under the latter, the manufacturer is dependent upon few specific channels. This is usually the case with luxury brands.