Is the stage of new-product development that involves promoting a product to distributors, and developing advertising and sales campaigns in order to generate and maintain consumer interest.

Commercialization

Explanation:

 The commercialization stage is the process in which the various types of new products and the services are developed in the market.

In the commercialization stage the new products are get launched and also promoted for increase the demand of the new products and services in the market.

The main key function of the commercialization stage is that achieve the various types of commercial success and also the customer support of the new products. It is mainly the process introduce the new products in the market.

Assessment criteria provide you with a list of relevant thing to measure

Explanation:

Criteria is defined as a systematic process of identifying and listing the best approach to a particular task.

In assessing the effectiveness of business products and services process , defining a criteria helps in providing a list of relevant thing to measure. With this , the assessment process becomes more economic , efficient and effective as resources used are reduced and result becomes more accurate.