iicekingmann
iicekingmann
07.03.2020 • 
Business

Jim and his friends have an upcoming mountain bike trip in the fall. He has collected information about a variety of coaches and gyms where there is crossfit training and emailed his findings to his friends. The following weekend they all meet at a local coffee shop to decide which gym and coaches they will go to as a group. First, they discuss what criteria they will use to make the decision and come up with 1) location, 2) coaches, and 3) price. Next, they review the collected information and narrow down the possibilities to two gyms. What part of the consumer decision-making process are Jim and his friends working through now?

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