Many businesses today appear to have some type of corporate social responsibility edict. when might the need for social responsibility conflict with the need to maximize profits? when the needs conflict, how should an organization decide which path to pursue?

According to Kenneth Goodpaster and John Mathews, authors of the manifesto "Can a corporation have a conscience?" Addressed this paradox by formulating an apparent dilemma: multinational companies are so powerful that it is dangerous for them to interfere in social and political issues, but it is also important that they dedicate only to maximize your earnings. For both, the conclusion is that is entering social and political issues companies have certain possibilities to increase their profits, they will simply do so.