Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies?

There are numerous challenges the marketer faces such as accessing data across platforms, customer identification, mapping customer journey, maintaining privacy, and tracking performance.

Quality, information overload, securing resources tools, and technology are some of the challenges that markets have to deal with. It can affect the strategy as the client is dependent on the advertisement and personally selling becomes more important and reaches large numbers at a lesser cost.

Hence there are various issues for a marketer which may also be cultural economic and demographic reasons.

Learn more about the challenges marketers encounter when developing advertising and promotional campaigns.

Explanation:

Some of the challenges marketers encounter when developing advertising and promotional campaigns include:

meeting the budget needs of the campaignright channel to reach the desired objectiveshow to recover the money spent on the particular advertising and promotional campaigns.

Indeed, the type of product can affect promotional strategies to be used by marketers. For example, some consumable products may be best promoted using a customer referral program strategy which incentivizes current customers to refer new customers to use the products in other to receive price discounts or cash rewards.

While other products may be better promoted by aligning them with social causes; such as saying for every number of products A sold, we will plant an equal amount of trees or donate 10% of revenue to so and so social cause.

decrease

Explanation:

The ordering quantity for the current year is 535 units, this means that the company must make 7,500 / 535 = 14.02 orders.

If the ordering quantity increases to 680, the number of orders will be 7,500/ 680 = 11.03.

Regardless of how much it costs to place an order, the number of orders made is 3 less than in the previous year, therefore, the ordering costs must decrease.