Name the parameter of the marketing mix based on the following scenario. Seiko is one of the most renowned watch manufacturing companies in the world. Their signature quartz innovation makes their watches very accurate. Caliber 9F is supposed to be the newest and the best invention by Seiko so far.

Product

Explanation:

In marketing mix , there are four parameters associated with it, one of which is product. Product could be refered to as tangible and intangible goods, services, which are produced or rendered to satisfy consumers need.

Components of a product include but not limited to warranty, product brand, safety, it's functionality, quality etc. Other marketing mix parameters are place, price and promotion.

With regards to the above, in as much as the watch is accurate due to innovation, then it can be termed as product under functionality component.

Cash Flow from Assets:

Ending Balance of Assets in 2017$77760

Add: Depreciation$2534

Less: Beginning Balance of Assets($72884)

CashOut  Flow $7410

Cash flow to creditors

Ending Balance of Creditors$6790

Less: Beginning Balance of Creditors$6299

Less: Purchases (From Inventory)$8184

Cash Flow to AP$7693

Purchases from Inventory:

Ending Balance of Inventory$21912

Add: Cost of Goods Sold$6781

Less: Beginning Balance of Inventory($20509)

Purchases$8184

Cash flow to stock holders:

While Preparing Accounting Equation for 2017 as below:

Assets-Liabilities=Eq Shareholders

113632-37233=$76399

While Preparing Accounting Equation for 2018 as below:

Assets-Liabilities=Eq Shareholders

122701-43835=$78866

Net Income for 2018

Sales                                 18918

Less:  Dep                         (2534)

Less: COGS                       (6781)

Less:Other Exp                  (1203)

Less: Interest                     (1350)

Net Income before tax     7050

Less Tax(1480)

Net Income5569.5

Beginning Balance of Shareholders$76399

Add: Net income$5569.5

Less: Dividend($2364)

Less: Ending Balance($78866)

Cash to Shareholders$738