Occurs when one supply chain member perceives that another supply chain member is making decisions in a manner that interferes with the ability of the first supply chain member to achieve its own objectives. channel conflict. objective divergence. decision dissonance. channel dissonance.

Channel Conflict

Explanation:

A discrepance between the members of the supply chain of a product is a Channel Conflict wich is the mentioned case when a member of teh supply chain feels that the decitions of the previous member in the chain interferes in his work.

There are different reasons of Channel Conflict, some of them are:

Role Ambiguity: A sorpresive act of an intermediary in a multi-channel supply chain can disturb the channel and cause conflict between the other intermediaries. Incompatible Goals: The members doesn’t have common objectives, both work in different directions to meet their own objectives. Different Market Perception: Discrepancies between intermediaries in  the understanding of the potential market and penetration into a specific region.Change Resistant: When any intermediary doesn’t accept a change in the distribution channelhus, it may result in a condition of dnon-cooperation.Etc.

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