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isabellam646
12.08.2020 •
Business
One of the world's most-recognizable franchisers is McDonald's. Advantages of franchising in global markets include:
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Ответ:
d. forgoing the development costs and risks associated with opening up a foreign market.
Explanation:
Franchising is a way of expanding a business by allowing another company to sell the products of the expanding company and pay them for it.
It works by the Expanding company (franchisor) providing their skills, technical know-how and allowing the franchisee to use their image rights to sell products.
This is a cheap way of expanding in foreign markets because the franchisor does not have to spend money starting up in that country and developing a business from scratch. It can simply license another company that is already there to sell for it thereby avoiding risks of setting up anew in a foreign market.
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