zachcochran2007
zachcochran2007
13.03.2020 • 
Business

Originally Mr. Pibb marketed itself as a direct competitor to Dr. Pepper. With sales lagging and the market interest dropping off, Mr. Pibb decided to differentiate itself and change the market’s perception. Now called Pibb Xtra, it markets itself as "artificially flavored spicy cherry soda." Which best describes the original marketing of Mr. Pibb and the new marketing of Pibb Xtra?

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