Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios. Phoenix therefore provides for both consumers and the production studios. a. contact efficiency b. reciprocity c. synergy d. forward integration
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Ответ:
Contact efficiency.
Explanation:
Phoenix automated retail provides contact efficiency for their customers as they help reduce the stages the consumers pass through before they can hire their products. Contact efficiency is a method of eliminating unnecessary stages in the supply chain between the consumer and the product they seek to purchase.
Ответ: