Sign In Sign Up Ask an AI advisor
kartchnercamryn10
kartchnercamryn10
06.10.2019 • 
Business

Question 1: abstract notation (30 pts) the scranton branch of dunder mifflin inc, a paper supply company offering personalized customer service, is considering an enhanced marketing campaign to increase their market share. they are considering a variety of options online ads, airing a commercial they produced, newspaper print ads, etc. - in a set of media m. they find that each time that a media option m is engaged, that they gain im "impressions" or people who see the ad for example, an ad in the scranton times- tribune would result in 5,000 impressions. previous ad campaigns have shown that each media m can be used a maximum of bm times; beyond this the ad is no longer effective in generating new business. dunder-mifflin would like to maximize the number of impressions that they receive though this enhanced marketing campaign. corporate has only given the scranton branch a budget of d to spend on advertising; the cost per ad to for media m is cm 1. develop a mathematical model to dunder mifflin maximize the number of impressions they receive. 2. determine whether the model that you developed for part a is an lp, ip, etc. justify your answer.

Solved
Show answers

Ask an AI advisor a question

I want advice