refers to systems for providing effective and efficient communication with the customer from the entire organization. Operational customer relationship management (CRM) Collaborative customer relationship management (CRM) Analytical customer relationship management (CRM) Sales force automation Business intelligence

Collaborative Customer relationships Management

Explanation:

Collaborative Customer Relationship Management (CRM) is a form of customer relationship management in which all departments present in an organization shares all the or any form of interaction they have with a customer. It provides effective and efficient interaction with customer from the whole organization. It facilitates communication and interaction throughout all the departments present in the organization. In collaborative CRM, all stakeholders are in control of the customer process.

Riverbed Company

1. The number of units sold in 2016:

= 12,127

2. The number of units that would have to be sold in 2017 to meet desired profit level of stockholders:

= 13,199

3. Assuming that Naylor Company sells the same number of units in 2017 as it did in 2016, the selling price have to increase to $156.30 per unit, in order to achieve stockholders' desire for more profitability.

Explanation:

a) Data and Calculations:

2016 net income = $151,800

Selling price = $151

Variable cost per unit = $91

Contribution = $60

Fixed costs = $575,800

Units sold = 12,127 ($575,800 + 151,800)/$60

When net income increases by $64,300, the units sold will increase by 1,072 ($64,300/$60)

Sales volume = 13,199 (12,127 + 1,072)

To achieve the same level of profitability ($216,100) at the same level of units sold, the price will increase by $5.30 ($64,300/12,127) to $156.30.