Some retailers advertise items at very low prices or even below cost just to get customers into the store. the rationale for implementing this strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.

loss-leader pricing.

Explanation:

The loss-leader pricing can be defined as an aggressive pricing strategy, which occurs when a store sells a product at a price below the market in order to attract customers to the establishment and consequently stimulate the sale of other more profitable products or services .

In this strategy, it is believed that the losses of a product priced below the market will be compensated by sales of more profitable products.

HERE IS YOUR ANSWER

Explanation:

3846720