The art of sales is never more obvious than in a late-night infomercial. Tell about one infomercial that you have seen and what tactics the salesperson used to get the audience to buy their product. See if you can find a link to it online and post the link with your comment as well. Did watching the salesperson make you want to buy? Do you think you would be able to do the same marketing job as the salesperson? Explain the skills that would be needed to be successful in the Sales & Marketing career cluster.

1. Decrease

Explanation:

Gross profit percentage is the amount of money earned from the sales of goods or rendering of services expressed in percentages. It is the amount earned expressed in percentage after removing the total cost of production from revenue earned.

Formula for calculating

= (Gross profit/Total sales) × 100.

Thus, when there's a decrease in the price of goods with the cost of producing that goods remaining constant, the gross profit percentage decreases. Also, when there's an increase in price with cost remaining constant, the gross profit also increases.