The flaw that Joe, the CEO of Theo Chocolate, discovered in his company's early strategy was that it: a.aimed to manufacture only mainstream chocolate varieties. b.failed to align with the wants of mainstream consumers. c.failed to excite and motivate employees. d.aimed to sell chocolate bars through grocery stores.

b. failed to align with the wants of mainstream consumers.

Explanation:

Yes, lack of knowing what your customers like could plunge a company into failure. Rather than design products the company likes, it should design products that align with the wants of the mainstream customers.

To get such knowledge requires a marketing survey to have been conducted by Theo Chocolate before the lunch of the products.

a. tangible and intangible property created from a unique idea

Explanation:

 When someone has an idea, an invention, and a creation, this is considered their intellectual property, and it can be protected by law in order to ensure their rights. There are several ways to protect someone's intellectual property: patent (this is for an invention, which is something tangible, but it originated from an unique idea),  copyright,  trademarks , etc.