The marketing team for Lots-o-Chocolate wants to understand the effectiveness of the different components of its digital marketing campaign and put more resources toward its three top-performing sites for ads. How can the marketing team use marketing metrics and marketing control to achieve their objective

The top 3 campaigns ( sites for ads ) with the highest values of the metrics mentioned below should be picked that way the team will achieve their objective.

Explanation:

For a marketing team To understand the effectiveness of the different components of its campaigns there are certain factors/metrics  they should consider/lookout for in each of the various components and they are

i) conversation rate of the various components of the marketing campaigns

ii) Number of clicks/site visits from the various components

iii) Reach of each component to potential customers or returning customers.

When these metrics are checked the, The top 3 campaigns ( sites for ads ) with the highest values of the metrics should be picked.

In an Internal Service Fund, the expectation is that:.

A. Each year's revenues should equal each year's expenses because the revenues are simply an allocation of that year's expenses.

Explanation:

There are two proprietary funds used in governmental accounting.  One is the internal service fund.  The other one is the enterprise fund.  The internal service fund tracks the goods or services rendered by a service department to other governmental departments.  It is established on a cost reimbursement basis.  This is why the expenses for the year are expected to equal the annual revenue.