Sign In Sign Up Ask an AI advisor
jayliahj
jayliahj
02.04.2021 • 
Business

The purpose of the market segmentation is to use the analysis you just did to explore customer needs, then grouping customers into potential targets. Use the worksheet provided to coordinate your efforts through brainstorming and collaboration. You should consider things like demographics, media use, or other determinants to group them. You will need to zero in on two (2) potential targets. These will be refined to one target for the market strategy. Please remember, again, that you cannot include college students as one of your potential targets. Each section requires research with justification for your conclusions based on that research. You should provide a minimum of five outside references. You should also use concepts you learn in the first two modules to help explain why you selected the NEW potential customers.

Solved
Show answers

Ask an AI advisor a question

I want advice