The style, ease of use, and multi-blade technology of gillette's fusion razor system is a that has favorably impacted consumer perceptions about other new products sold by the company.

These characteristics unique to Gillete's Fusion razor system comprises its product image. 

Product image signifies what "a product currently stands for." It is composed of the consumer's perceptions, mental images, and beliefs associated with a certain product, as a result of historic facts or events, and the company's advertising and goals.

True

Explanation:

The critical incident method is a case in which a supervisor notes an unusual event that denotes superior or inferior employee performance in some part of their job and when completing the evaluation form, the supervisor refers to the critical incident and uses the information to substantiate an employee's rating.