Timothy works at Sunshine Mailing, a daily newspaper, and is responsible for editing the sports column. Chloe, Timothy's manager, asks him to handle the gossip column along with the sports column. Which of the following job redesign techniques is used by Chloe?
A) Job enrichment
B) Job enlargement
C) Job specialization
D) Job rotation
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Ответ:
A. First Reason: Companies offer loyalty programs in order to encourgae repeated use of their services. The primary objective is to ensure that they can keep the customers they currently have and avoid having them go to competitors.
Second Reason: Loyalty programs help build a relationship between the customer and the company. Being thanked for your loyalty by a specific company will typically leave customers with a more positive outlook on their trip. This relationship also allows companies to know what their customers preferences are. This ensures that they have a trip that is tailored to their specific needs.
B. Delta Skymiles, IHG Rewards, United MileagePlus, AA Advantage, Chase Rewards, etc
C. This gives their employees an additional perk for working at their firm. It is a huge benefit being able to have a free vacation when you desire to. This also helps the firm be more attractive to potential hires and help retain employees, thus giving them better access to human capital.