Top management’s reaction to a difference between budgeted and actual sales often depends on the materiality of the difference. whether management anticipated the difference. the personality of the top managers. whether the difference is favorable or unfavorable.

FALSE

Explanation:

In marketing mix, we have four Ps:

Product

Price

Place

Promotion

When the publisher of the well-known Babar books wanted to celebrate the 80th anniversary of the series, it initiated a $100,000 campaign. This initiative represented the promotion component in the four Ps. In promotion, we try to promote our brand by doing advertisements and promotions. We basically use the communication mix in order to promote our products and services.