Traditionally, Lamme's Candies have used direct sellers to distribute its products. However, it recently made the decision to allow customers to purchase candles directly from its website as well. This decision is likely to create with its independent distributors.

Channel Conflict

Explanation:

Channels represents all the activities a product passes in getting from the point of production to the point of consumption. Now, a channel conflict occurs when manufacturers or producers or an organization decides to reduce or eliminate their channel partners by deciding to sell directly to their customers. Channel partners includes those involved in distributing the product produced by the producer to the consumer. Some of them are distributors, retailers, wholesalers, and so on. In this case, by creating a platform online where their customers can purchase product directly from the store, Lammes candies is disintermediating their channel partners and causing channel conflict.

Option C

Explanation:  

A. In the above case the statement stating superiority of cookware is stated by the experts themselves thus it cannot be considered an assumption.

B. The above case clearly states that the magazine generates revenues from advertising thus it is not an assumption made, actually its a fact stated in the case that magazine will do so.

C. Nothing has been stats about the perspective of the cookware company as they might find the magazine unsuitable as there would be commercials for their competitors. Thus, we can say that it is an assumption.