When a company issues a press release to announce a sizable donation to a national charity, they are using to generate goodwill and maintain a positive corporate image. sales promotion public relations advertising personal selling direct and digital marketing?

They announce their donations with the use of the public relations. The Public relations is what they used in generating good will and maintaining a positive corporate image. It is because it is the way to improve their image to people and to expose their company’s goodness in doing their charity works.

b. $30.00 per hour

Explanation:

Overhead application rate = Budgeted Overhead / Budgeted Activity

                                            = $900,000 / 30,000  labor hours

                                            = $30 per direct labor hour

Conclusion :

The overhead application rate is $30.00 per hour.