When choosing a senior sales representative or sales manager to serve as a sales trainer, the company should look for success in selling and: a. for membership in an outside organization like toastmasters b. for effective communication skills c. for a college degree in a technical area related to the company's product offerings d. at the number of years of selling experience the individual has e. for a college degree in business

The correct answer is letter "B": for effective communication skills.

Explanation:

Salespeople main tool is persuasion: the act of creating a need where there may not be. A critical skill required for these types of employees is effective communication. Salespeople must find ways to express their ideas through a sales speech that convinces consumers to generate profits out of sales. They also should reshape that speech according to the different types of customers for a product.

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