Which of the following is a fundamental goal of CRM systems? a. To produce and deliver a product or service at the time the customer wants it b. To lower the costs of maintaining inventory systems c. To manage and track customer interactions. d. To continuously improve the quality of products and processes

The correct answer is letter "C": To manage and track customer interactions.

Explanation:

Customer Relationship Management (CRM) is a managerial approach that uses Information Technology (IT) to store, analyze, and use customer information to find out trends in consumption and generate a better relationship with clients. CRM is a key component in the pursuit of engaging customers with a brand that allows corporations to maintain steady sales levels or increase it.

CRM allows sharing and maximizing the knowledge of clients to understand their needs and anticipate them.

Companies that get feedback, but whose heart is not in it. Customer survey. A systematic way of asking customers what they think. Blanket tone. Used when ...

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