Which of the following is a variable that could be used for demographic segmentation of consumer markets?
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Ответ:
- age
- gender
- income
- occupation
- family size
- economic status
- marital status
- education attainment
- ethnicity
- religion
After using multiple segmentation variables they will use advanced techniques to analyze the data they gathered.
Ответ:
Here, Carrie wants to open a boat shop right next to the beach, which conveniently locates the product (boats) near the point of use (the water). Therefore, Carrie is implementing utility from being close to potential customers who can use the product at the desired location.