What is connotation, and how is it used by writers to create a mood? Provide an example.

Writers often use connotation to create emotional associations that can be either positive, negative, or neutral. Positive connotation. Words that conjure a favorable emotional response. For example, describing someone ambitious as a “go-getter” or someone who is lively and curious as “youthful.” Negative connotation.

Found this on google. Hope this helps.