What the correct answer

There is only one thing that matters in life: Family

the one that you have is right

Explanation:

there are several strategies that are likely to work in this type of situation.

first of all, you could try to increase your selection. if the money is available, enriching your selection of clothing might be a good strategy, as this is the main reason why your store is not as popular as the competitor's.

another thing you could do is consulting customers in order to get new ideas. if enriching your selection is not a possibility, then you could ask customers what they would like to see your store do. this could include promotions, coupons, or some other strategy.

finally, you could also try to lower prices, if possible. this might attract new clients, as well as give you an advantage over your competitor. this is probably the best solution as it is the one most likely to bring new clients, as well as maintain the ones you already have.