![xxcynthistxx](/avatars/21215.jpg)
xxcynthistxx
11.05.2021 •
History
What could a county in Georgia pay for with money raised by a special purpose local-option sales tax?
A. add a tourism advertising campaign
OB. hire additional police officers
OC. Improvements to a local park
D. Increase the salaries of city councilors
Solved
Show answers
More tips
- H Health and Medicine How to Get Rid of Dandruff?...
- S Sport How to Choose Tennis Rackets?...
- H Health and Medicine AKDS Vaccination: Ensure Your Child s Safety...
- H Health and Medicine Naskol ko Opasen Ukus Kleshcha i Kak Ego Raspoznat...
- C Computers and Internet How to Delete Your Account on Odnoklassniki...
- H Health and Medicine What to Do When Your Jaw Locks Up?...
- G Goods and services What Are the Most Popular Services?...
- P Philosophy How did the concept of module arise in computer science?...
Answers on questions: History
- H History What is the main way a representative democracy differs from a direct democracy?...
- H History Which group of immigrants was cut off by the gentlemen s agreement of the late 1800s?...
- H History Which group was most concerned with improve the dangerous working conditions in early-20th century industry?...
- H History How was the fighting on the eastern front different from fighting on the western front?...
- H History Across the united states, which form of government for cities with over 10,000 residents has been the most popular? a. commissioner b. council mayor c. county judge d. county...
- H History Which country s was crucial to american victory at the battle of saratoga?...
- H History Why did the framers fear a political party system? a.they believed that a two-party system would end up making the country resemble great britain too much. b.they thought that...
- H History This person changed american businesses and homes with the invention of the electric light bulb (allow factories to be lit and operate twenty-four hours a day, and illuminated...
- H History Which branch of the military was the first to allow women to enlist?...
- H History The count loves mina and later apologizes to her for hurting her when he made her drink his blood?...
Ответ:
1. Location & Demographic Analysis
Different neighborhoods tend to attract people that fall within similar demographic groups, which is how campaigns target who to hit with ads, campaign events, etc. Though it's obvious to most small business owners, they don't always leverage the data surrounding that fact to influence marketing / advertising. Before you decide where to spend marketing dollars, either via offline (radio, paper ads, bulletin boards, etc) or online (social media, website, etc), take a hard look at who your customer is via their address. If you have zip codes of customers, look at where in a city or state they live and use that as a basis to better understand who your customer is based on where they live and why.
There is a lot of free data online for analyzing demographics by zip code (here for example), and can be analyzed using a number of tools including Microsoft Excel, or Google Sheets. If you're just starting up, one option is to sign up for Microsoft BizSpark and get Excel for free as you're getting started. If you get lost though, consider working with a third party or service initially to get a strong start to analyzing this type of data. DISCLAIMER: My company, Equinauts, is a current "BizSpark" member.
2. (Meaningful) Social Media Analysis
Everyone today is looking at social media to try and grow awareness of their business. A company can spend a lot of money though with very little return, if they don't leverage social media the right way. Start with a series of small "experiments", rotating things like messaging on different social media channels, then measure the impact on sales (not traffic / likes). Once you've determined what drives the most revenue, expand on that approach as you analyze the outcomes till traffic dies down, then repeat the "experiment" in a month or two.
There's a number of tools that are provided via ad platforms, such as Google AdWords, that you can use to analyze the effectiveness of campaigns. Before signing up for an expensive paid service, consider if the free tools can tell you enough about what's working to start.
If you don't sell your products or services nationally, don't advertise nationally. It's easy to dive into social media analysis and not target people close by, which translates into a lot of likes but not much revenue to show for it if you rely on foot traffic to drive sales. Make sure you're targeting people that can make a difference to your business vs just growing popularity and awareness online.
3. Separating Good vs Bad Customers
In politics, showing up to support the candidate when they're in town needs to translate to volunteering or donating for a campaign, or the candidates will lose steam quickly. Consider analyzing past sales to figure out who you're incentivizing and why, to make sure you're creating incentives for the right customer's versus rewarding bad behavior (ex: giving coupons to customers that only shop when there is a promotion going on vs. giving coupons to customers that end up buying more products at full price).
Explanation:
Experiment with promotion programs, to see what drives customers to grow their lifetime profitability vs. total visits. These "daily deal" customers will initially look like they're valuable because of how often they buy and so they get targeted for more promotions, but may not be very profitable to your business because they never buy something at full price.