When a decision maker is faced with several alternatives and an uncertain set of future events, s/he uses to develop an optimal strategy.
a. predictive analytics b. decision analysis c. data mining

Option b: a decision analysis

Step-by-step explanation:

Option b: a decision analysis

Decision analysis is referred to that the strategic marketing planning process that consists of a systematic visual approach. it facilitates the use of all tools that can be needed to have a discussion on the decision process.  

An approach like a diagrammatic representation of available resources, choices are mentioned on influence to easily draw the decision.

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