Aresearcher designs his questionnaire in such a way that respondents can communicate the intensity with which they like or dislike a product by circling an appropriate number from the response options that go from 1 to 7 (where 1 is "strongly disagree" and 7 is for "strongly agree"). these numbers (1 to 7) are commonly referred to as:

Scale points

Explanation:

First let's define a Likert scale. A Likert scale is a psychometric scale that researchers tend to use when it comes to applying questionnaires to people.

When people respond to a Likert scale item, they specify their level of agreement or disagreement on a symmetric agree-disagree scale for a series of statements.

For example, if we were to have a scale comprised of 5 agree-disagree levels, they could be:

And people would have to choose for each item, how much they agree or disagree. Each of these numbers are referred to as "scale points"

In this example, the researcher designs his questionnaire in such a way that people who will answer will be able to communicate how much they like or dislike a product by circling a number. This is clearly a Likert scale questionnaire and therefore, each one of the numbers (1 to 7) is referred to as Scale points.



Personal space distance zone

Explanation:

Personal Space is simply the gap or distance we place between ourselves and others. ln this zone, there is usually the ranges of 18 inches to 4 feet and it do happens between people who are well acquainted. That is people who knows each other e.g. Relations. In personal distance, there is always small or minimal likelihood of physical contact, usually reserved for close others, acquaintances. Individuals has clear visual perception and a moderate voice.