Benton is trying to decide which color to paint his house, so he looks at 10 other houses in his neighborhood. every one of those houses is light brown or beige, so benton decides to paint his house light brown as well. the process that would best explain benton's behavior in this instance is:

Conformity

Explanation:

Conformity is the act of following socially acceptable action or behaviors as an effort to adapt to the social groups around it.

When Benton decided to observed the color from other houses, what he's doing is seeking for conventional colors that deemed as 'good' from the individuals around him. His motivation is most likely to avoid negative opinions from his neighbors.

I think 3 is the answer