Gillette operates numerous strategic business units. Most of its units in the personal care division have a small market share but high business growth. These units are classified as on the BCG matrix.

Question marks

Explanation:

Question marks, otherwise called problem child, refers to businesses with small market shares but high business growth. The prospects of growth for such businesses are high however, they consume a lot of resources while yielding less returns than the investment made. Products in this kind of business need to be analyzed frequently to determine whether or not they should continue to get investments, if the potential for growth still remains high or if they should be sold.

If the potential for growth is fully explored however, returns are eventually made and the investments earlier made pay off for the business owners.