Gio heard a great speech today and he wanted to talk to his friends about the information it offered but he now can only remember the story with which the speaker began the speech. Gio is suffering from: a. the chronological effect. b. the primacy effect. c. the recency effect. d. the commencement effect.

Gio is suffering from B. the primacy effect.

Explanation:

Primacy is the ability we have to remember the first information received or memorized. Since audiences usually have a fresh mind at the beginning of a speech, the primacy effect must be taken into consideration by public speakers. The correct and important information must be presented first in a way that catches people's attention. It can be restated at the end of the speech to combine the primacy effect with the recency one - the ability to remember what was seen last.

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