Lilly’s Beauty Company sells haircare products such as shampoo, conditioner, and hairspray. The company does not sell new or customized products in order to meet the specific needs of certain groups of people. Which of the following approaches is illustrated in this scenario? a. Medium market segmentation strategy b. Focus strategy c. Standardization strategy d. High market segmentation strategy e. Focus market segmentation strategy

c.

Explanation:

Based on the information provided it can be said that in this scenario it seems that the approach being illustrated in this scenario is a standardized strategy. This type of strategy in which the company in question treats the entire world as one big market that hold little to no variation, and therefore market their product exactly the same in every location. Which is exactly what Lilly's Beuty company is doing by selling the same products all around the world.

Provide advice to the president to aid in decision making

Explanation:

The president’s Cabinet is made up of the Vice President and the heads of the 15 federal executive departments and they are regarded as the president's most trusted advisors. Its function is outlined in Article II, Section 2, of the U.S. Constitution:

"The President (...) when called into the actual service of the United States; he may require the opinion, in writing, of the principal officer in each of the executive departments, upon any subject relating to the duties of their respective offices..."

Therefore, the Cabinet's main function is to provide advice to the president on any matter related to their executive departments in order to aid him or her in decision making.