Mcdonald's "we love to see you smile" is an example of a:

1. “My toothless grandfather, an ex-salesman, told me that my kids like to hide his dentures. When he asked them why they keep doing it, they say 'It's because, “At McDonald's, we love to see you smile!”' “This is a word joke based on the combining the topic of being toothless with a popular phrase from McDonald's TV commerical.  
2.A good example of the effects of marketing communications is McDonald's promotional strategy. ... 1 McDonald's continued this trend in 2000 with its new campaign, "We love to see you smile.

this is an example of accomodation.

Explanation:

Accomodation is a term used in psychology, developed by Piaget, that is used to describe the process in which we change our existing schema so as to include new information. In the example given tge girl has a mental scheme that makes her believe that all furry animals are cats. When she meets the skunk she needs to accomodate the new information to change her schema.