Sally has a crush on Billy but is afraid to ask him out because she does not think he is interested in her. Billy has a crush on Sally but hasn't asked for her phone number because he thinks she'll say "no." This is a case of

That’s kegit tuff XD

Explanation:

Hi! Is there supposed to be choices in your item but assuming there's none, here's my A consumer might respond to a negative incentive because it could be a chance to that consumer change his or her behaviors in predictable ways. In this case of a negative incentive, there might be a scarce on allocation and they would not get a high return.