Suggests that people want to see themselves as holding a majority opinion and will therefor remain silent if they perceive that they hold a minority opinion. This tends to make the minority opinion appear to be less prevalent than it is.

SPIRAL OF SILENCE THEORY

Explanation:

SPIRAL OF SILENCE THEORY

A theory proposed in political science and mass communication by German political scientist Elisabeth Noelle-Neumann, it posits that individuals have an inherent fear of isolation and so might remain silent instead of voicing an opinion they view as unpopular or in the minority so as to go along with the majority.

This has the unfortunate result of making the minority opinion appear to be less prevalent than it actually is.

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