The first step in the product development process is . concept testing idea generation product development market testing

idea generation

Explanation:Product Idea Brainstorming is the initial step in which the idea is generated about what product one wants to introduce to the market. This is done by asking employees's opinions especially those who are more involved in interacting with customers on daily basis , so that they can share their ideas on the product.

Surveys can also be uses to get feedback on how customers feel about the current product.