lukeakalucas
lukeakalucas
16.10.2019 • 
Social Studies

Which of the following statements about the strategic importance of packaging is false? packaging is concerned with promoting, protecting, and enhancing a product. better protective packaging is very important to manufacturers and wholesalers. a package may have more promotional impact than a firm’s advertising efforts. a new package can become the major factor in a new marketing strategy. better packaging always raises total distribution costs.

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