Gizmo Warm-up Just as some marbles are attracted to one another while others are not, certain molecules stick together more than others. In the Sticky Molecules Gizmo, you will discover what causes this "stickiness." You will investigate a variety of phenomena that result from the attraction of molecules to one another. To begin, drag a dropper bottle of Water and a Petri dish (labeled Polarity) to the simulation area. Drag the dropper over the dish to add water. Examine the molecules. 1. What do you notice about the water molecules?

Explanation:

The purchase decision process on the Internet or on mobile devices compared to purchases in a physical store, differ according to the characteristics of each of the shopping environments.

According to Kotler and Keller, the consumer purchase decision process goes through 5 stages:

Therefore the consumer will determine which are the essential attributes when making a purchase and which ones will bring the greatest benefits.

Currently the online shopping market has grown substantially, since most individuals have access to the internet, which makes companies look for a greater online presence, which guarantees the possibility of also offering consumers greater benefits, such as greater discounts and promotions. , since, there is a reduction in systemic and physical costs when the company sells over the internet.

Therefore, online stores compared to physical stores are more likely to offer purchase and post-purchase benefits, in addition to a greater variety of products and brands available, increasing consumer choice.